“The brand should look like it sounds”

A famous rock musician once said

“the music should look like it sounds.”

We like to think of our brand and logo in a similar fashion.

We want to evoke energy, creativity, and movement.

Something dynamic, like an energetic burst of action, much like a guitar RIFF, which aligns with the active, motivating nature of fitness.

We want to engage that activity; engage the CORE; activate strength.

Its there, central and fundamental. Look inside.

 

Find the power and let it rock

 

And wear the symbol for

RESILIENCE AND INNER STRENGTH that will fuel your runs, workouts

and your mind